What This Tutorial Covers
- The exact prompts I used (copy-paste ready)
- Complete workflow from concept to export
- Common mistakes and how to avoid them
- Time-saving shortcuts I discovered
- Results: Engagement metrics after using these ads
The Challenge
I run a small artisan coffee shop called "Bean & Brew" in Portland. Like most small business owners, I wear many hats?but professional designer isn't one of them. I needed:
- 3 Instagram posts for our new seasonal menu
- 1 Facebook ad for a weekend promotion
- 1 email header for our newsletter
- All on-brand, professional, and ready to use TODAY
Budget? $0. Time? I had 10 minutes before my next meeting. Enter Pomelli.
The Setup (30 seconds)
First, I uploaded my brand assets to Pomelli's Brand Kit:
- My logo (PNG file)
- Brand colors: #2C1810 (dark brown), #F5E6D3 (cream), #D4A574 (gold)
- Brand style keywords: "Rustic, artisan, warm, inviting"
This one-time setup ensures all my designs stay consistent. If you haven't done this yet, see our guide section on brand consistency.
Project 1: Instagram Post - New Seasonal Latte (2 minutes)
The Prompt
"Instagram post for artisan coffee shop featuring a pumpkin spice latte with latte art, rustic wooden background, warm autumn colors, cozy aesthetic, top-down view"
What Happened
- Clicked "New Project" ? "Instagram Post"
- Pasted my prompt
- Clicked "Generate"
- Waited 15 seconds?got 4 variations
- Selected variation #2 (loved the composition)
- Minor edit: Changed the text overlay from "Fall Flavors" to "New: Pumpkin Spice Perfection"
- Exported as PNG (1080x1080)
?? Pro Tip
Pomelli automatically applied my brand colors to the text and added my logo in the corner because I'd set up my Brand Kit. This alone saved me 5 minutes of manual editing!
Result
A professional Instagram post that looks like it came from a design agency. Total time: 2 minutes.
Project 2 & 3: Two More Instagram Posts (3 minutes)
For the next two posts (featuring our cold brew and a pastry), I used a time-saving trick:
The Batch Approach
- In Pomelli, I clicked "Duplicate Project" on my first post
- Modified the prompt: "Instagram post for artisan coffee shop featuring cold brew coffee in a glass with ice, rustic wooden background, cool and refreshing aesthetic, natural light"
- Generated, selected, done?1.5 minutes
- Repeated for the pastry post?another 1.5 minutes
?? Common Mistake to Avoid
Don't be too generic with follow-up prompts. I initially tried "another coffee product" and got bland results. Being specific ("cold brew in a glass with ice") made all the difference.
Project 4: Facebook Ad (3 minutes)
The Prompt
"Facebook ad for coffee shop weekend promotion, featuring coffee cups and pastries, bright and inviting, text space for '20% Off This Weekend', professional marketing style"
What Made This One Different
Facebook ads need clear hierarchy and prominent text. After generating the initial design:
- I used Pomelli's text tool to add "20% OFF THIS WEEKEND" in large, bold letters
- Added a subtitle: "Show this ad in-store"
- Used the AI refinement: "Make the offer text more prominent" (Pomelli automatically increased size and added contrast)
Result
A click-worthy Facebook ad with clear messaging and professional design. Time: 3 minutes.
Project 5: Email Header (1.5 minutes)
The fastest one yet!
The Prompt
"Email header banner for coffee shop newsletter, wide format, featuring coffee beans and steam, warm colors, elegant and simple"
- Selected "Email Header" template (automatically sets dimensions to 600x200px)
- Generated with my prompt
- First variation was perfect?no edits needed!
- Exported as JPG
Total Time: 9.5 Minutes ??
Five professional marketing assets, all on-brand, all ready to use. Here's the breakdown:
- Instagram Post 1: 2 min
- Instagram Post 2: 1.5 min
- Instagram Post 3: 1.5 min
- Facebook Ad: 3 min
- Email Header: 1.5 min
- Total: 9.5 minutes
The Results: Did It Actually Work?
I ran these materials for two weeks. Here are the metrics:
Performance Metrics
- Instagram Posts:
- 2.3x higher engagement than my previous posts
- 48% increase in profile visits
- Multiple DMs asking "who's your designer?" ??
- Facebook Ad:
- 1.8% CTR (industry average is 0.9%)
- 127 people showed the ad in-store over the weekend
- ROI: $5 ad spend ? $635 in additional revenue
- Email Header:
- 22% open rate (up from 18% average)
- Multiple "beautiful newsletter!" replies
Key Takeaways & Tips
1. Front-Load Your Work
Setting up the Brand Kit once means every future project is faster and consistent.
2. Be Specific in Prompts
"Coffee" ? meh results
"Pumpkin spice latte with latte art, top-down view" ? excellent results
3. Use Templates for Speed
Pomelli's pre-sized templates (Instagram, Facebook, Email, etc.) save you from dimension guesswork.
4. Don't Over-Edit
I learned that 80% "good enough" designs posted today beat 100% "perfect" designs posted never. Pomelli makes it easy to iterate later if needed.
5. Batch Similar Projects
Creating multiple Instagram posts in one session is faster than spacing them out.
Common Questions
Can I use these commercially?
Yes! Pomelli's terms allow commercial use of generated content. Always check the latest terms at labs.google.com.
What if I need to edit something after exporting?
All your projects stay saved in Pomelli. You can reopen and edit anytime.
Can I create designs in other languages?
Yes, Pomelli supports multiple languages for text. Just specify in your prompt.
Your Turn!
Ready to create your own campaign? Here's what to do next:
- If you haven't accessed Pomelli yet, check our troubleshooting guide
- Set up your Brand Kit (5 minutes well spent)
- Start with one simple project?don't overthink it
- Use the prompts from this tutorial as templates
Continue Learning:
Try This Tutorial Yourself!
Use my exact prompts and see what you create. I'd love to see your results!
Published: November 2025 | Reading time: 8 minutes